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Essays on AI strategy

I write about how organisations move from digital transformation to AI-native operating models. Culture, workflows, incentives, and competitive advantage.

My collections

AI as Operating System

How AI reshapes organisational architecture, decision loops and competitive advantage.

AI increases Agency

The bubble isn't AI

Agentic AI: Ambition meets architecture

Don't wait for AI to settle

The Agent Delusion: Why we need to rethink what "Agentic AI" actually means

The internet just went full Agentic

MCP is the USB-C of AI

DeepSeek R1: The smart receptionist of AI

Apple calling BS on AI "reasoning"

Manus AI and the agent arms race

The search engine parallel

The age of specialisation is here

What is Agentic AI?

Organisational Design & Leadership

Culture, incentives and workflow design determine whether AI creates value or theatre.

The real reason AI adoption stalls

Software is dead… Long live software!

What AI can teach us about leadership

AI ethics: The mirage, the dirty secret, the fatal flaw, and the new mantra

Meaning, Media & the Signal Shift

How AI changes authenticity, attention, power and perception.

Amazon killed the high street. AI agents will do the same to brands.

The Blueberry Paradox (Part 2)

The living room is becoming the next feed

What if everyone had a god in their pocket?

Are we all just trained models?

Shadow AI isn't about risk. It's about power.

Adoption & Strategic Framing

Board-level lenses for navigating real AI decisions.

If you want to win at AI long-term, don't sell products or services… train systems

Taste in the Age of AI

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